We have now uploaded our video to youtube, and have advertised it on 'Twitter' and 'Facebook'
Here is the link, hope you enjoy the video!
http://www.youtube.com/watch?v=rH_q50y1N04
Wednesday 14 December 2011
Wednesday 7 December 2011
Advertisement Digipak
Advert: Cypress Hill – ‘Temples of Boom’
Link to enlarged advertisement image:
This product has been constructed to address the audience of the genre ‘Hip-hop’/’Rap’. This advert has been laid out much like an advertisement for a movie. There is not much colour used within the advertisement; this effect has most probably been used to create a contrast between the ‘light white text’ and the ‘dark graphology’. The graphology of the text at the top of the advertisement has been un-neatly placed. Some of the text has been underlined, some of the text has been struck through and some of the text has a larger font. The font used, has been used as it sort of resembles the text you would find in a temple. The entire font has been placed in CAPITALS; this has been used to capture the consumer’s eye. The text reads “once again the powers of herb open up the mind”. This text illustrates that this genre of music is associated with Cannabis smokers; it holds a subliminal message of ‘smoking marijuana is good for the mind’. The album is called ‘Temples of Doom’, this is shown to the bottom of the advertisement; there is a small illustration above the album name which represents either roman numerals or a historic drawing of a temple. Small illustrations such as these are used to tie in the album name to their advertisement. Below the Artist name on the advert, this has been placed in a larger font to stand out from the small bunch of text so that it stands out. The text reads ‘Prepare to enter the temple’; it is here that we are shown the link between the text and the picture used. The background picture is of a figure in a full length black robe walking up a stairway, which we are led to believe, is a temple. This advertisement is very effective as the connotations of the graphology draw in the consumer and cause them to read into the advert.
Risk Assessment
RISK ASSESSMENT
Hazard: Filming in rough area of town
What could cause harm?
Being mugged, beaten up
What is the likelihood of this happening?
Not very likely but you never know what may happen in this day and age
Who or what would be harmed?
We and/or the equipment could be harmed
How much harm?
The equipment could be stolen or smashed/ damaged, we could be beaten up
Applying the following priorities, how will this risk be managed?
(1) Eliminate. (2) Reduce or substitute. (3) Isolate. (4) Control. (5) Personal protective equipment
1,5,4,2,3
Hazard: Standing on an overpass
What could cause harm?
Falling off
What is the likelihood of this happening?
Unlikely unless messing around, or stood the wrong side of the barrier
Who or what would be harmed?
The actors involved in that particular shot
How much harm?
Anything from a minor injury to a serious injury
Applying the following priorities, how will this risk be managed?
(1) Eliminate. (2) Reduce or substitute. (3) Isolate. (4) Control. (5) Personal protective equipment
5,4,2,3,1
Hazard: Driving between locations
What could cause harm?
Crashing into another vehicle
What is the likelihood of this happening?
Not very likely, but anything could happen
Who or what would be harmed?
All of people in the car and equipment
How much harm?
Depends on seriousness of accident
Applying the following priorities, how will this risk be managed?
(1) Eliminate. (2) Reduce or substitute. (3) Isolate. (4) Control. (5) Personal protective equipment
4,5,2,3,1
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