Here is an example of
a digipak. I felt the need to research a completed product in order to get ideas
for our own digipak.
This digipak is very much focused on the artist. This is clear because of
the amount of pictures it includes of his face. On the cover there is a profile
view of him looking at his own name this suggests that the attraction of the
music is him and his solo performance. As I look deeper into the design there is
more pictures of said artist. These pictures show every angle of his face, I
like this technique as it makes me think that the album and his music will show
the listener just who he is and what he is about. Furthermore, the font is bold
and bright this is to show the audience who the aritst is, also it catches their
eye and lastly the big font suggests that the album will be a big event and an
experiance which is a good marketing technique.
This digipak has many strong techniques of advertising the artist
which will inspire me for my digipak. These include clear pictures of the star
and a bold title in which to advertise him well.
