Evaluation

Evaluation

• In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media product follows some conventions but also it challenges and changes them to create something unique and original. Firstly, the convention it follows for the rap genre is having a big group of ‘gangsters’ rapping, in a way we followed the convention but instead of lip-syncing every part of the rap we made the gang wear masks. Masks have been used in music videos before but not many rap videos. There is a video that includes masks by slipknot, however slipknot is a heavy metal band and the opposite spectrum of genre to rap. In the video that is the official version of our instrumental over our track there is a lot of scenes of partying and people dancing and bopping to the music. This is following the conventions of a rap video with very similar arm movements in a specific hip hop way of dancing. We challenge some codes of the convention by not having any microphones of the rapper rapping and never seeing any faces as they are all in masks.

• How effective is the combination of your main product and ancillary texts?

I think the digipak and the advert work really well with our main product, it has a perfect synergy of products that both complement each other really well in our chosen field of genre. With the advert carefully worded to represent the product we have launched it offers a good amount of knowledge for the audience to have an idea of what we are presenting. The digipak also offers a generous amount of information whilst being able to keep the surprises hidden in order to coax a customer into buying it.

• What have you learned from your audience feedback?

We showed a rough cut to a class of media students in order to hear some feedback. They were very helpful with their criticisms, allowing us to see the good and bad points. Firstly, the good points were the use of effects in our video. One person said “I really like some of the fades and effects, it creates a really nice mood and feel to the atmosphere of the video.” However there were some other points made such as some shots were too long and some transitions looked out of place. This feedback gave us a great deal of improvements that we were able to make. For example, in the scene of the trolley walking towards the camera there was no black flickering effect and it felt uncomfortable and too long to watch. Therefore adding the effect made it flow much better with the song and decreased the distance very slightly toward a professional video.

• How did you use new media technologies in the construction and research, planning and

Evaluation stages?

Newly found media technologies were massively helpful in the whole process of constructing a product. Final cut pro gave us a good amount of creative control with next to no limitations. The editing software was perfect in creating effects, dissolves and transitions in order to give our video fluidity. Furthermore, the software allowed us to put certain parts of footage in slow motion and also to speed up scenes, even reversing some gave it more creativity. In many shots we have saturated the colour which gives the viewing experience a nice twist.

                Media technologies also helped me in the research and planning of our product with sites such as YouTube being the perfect library of thousands upon thousands of music videos, which we could then analyse. One of the music videos that our product is loosely based on as far as the masks go is Even the most simplest of technologies helped us with the research with our location shots and also photos needed for our digipak and advert.

Advertisement

Here is an advert I made to showcase our artist. The picture is from the digipak we have made.

StroyBoards

Here are the storyboards we used to help us with the production process

Research On Digipak & Template

Here is an example of a digipak. I felt the need to research a completed product in order to get ideas for our own digipak.

This digipak is very much focused on the artist. This is clear because of the amount of pictures it includes of his face. On the cover there is a profile view of him looking at his own name this suggests that the attraction of the music is him and his solo performance. As I look deeper into the design there is more pictures of said artist. These pictures show every angle of his face, I like this technique as it makes me think that the album and his music will show the listener just who he is and what he is about. Furthermore, the font is bold and bright this is to show the audience who the aritst is, also it catches their eye and lastly the big font suggests that the album will be a big event and an experiance which is a good marketing technique.

This digipak has many strong techniques of advertising the artist which will inspire me for my digipak. These include clear pictures of the star and a bold title in which to advertise him well.

Digipak Template

Here is a template of a digipak that I found whilst researching digipaks. It's useful to see the work that would go into making a physical one that you can hold, rather than the one we will be fashioning on software as a preview of the finished product.

Questionaire Results

  We handed our questionaire out to everyone in our class, as well as inviting a couple of teachers to view our video and complete our questionaire. We felt that by inviting teachers from another class, we would perhaps get different results as they had notbeen around whilst the video was being made.
Over all we received 15 completed questionaires and the results are as follows:

1. How do you feel the imagery linked with the music?

For this first question we recieved 5 (1's), 6 (2's) and 4 (3's)

2. Does the mise-en-scene engage and fit with the intended audience? (teens +)

For this question we recieved 4 (1's), 8 (2's) and 3 (3's)

3. How well do you feel our video went overall?

We received 7 (1's), 7 (2's) and 1 (3)

4. Do you think we created a narrative that ties in with our title (MiddleClass) ?

Here the results weren't so high as we recieved 1 (1), 12 (2's) and 2 (3's)

                                                                                                                                 
The next three questions are not answered with a number scale. This is because we felt we would like some actualk information from the viewers.

Questionaire

Questionnaire – 1 being best

1.     How do you feel the imagery linked with the soundtrack?

1          2          3        4       5

2.    Does the mise-en-scene engage and fit the intended audience? (teens+)

1          2          3       4      5

3.How well do you feel our video went overall?

1          2          3        4      5

4.  Do you feel we created a narrative that fits with our title (Middleclass)?

1           2         3         4       5

5. What special effects/transitions did you notice and how well did they work?

6. What did you feel was the best shot, and why?

7.Do you feel we created a fitting atmosphere for youth culture?

     Yes / No